When you think of the biggest name in sports, who comes to mind? Tiger? LeBron James? Both athletes took a major publicity hit this past year, which anointed a new King of the Jungle: Peyton Manning . The NFL's top player distanced himself from all others last year when he won his record-setting 4th NFL MVP and led his team to another Superbowl. He's also about to receive the league's highest paid contract - for the 2nd time. Aside from his amazing on-the-field prowess, Manning also sets himself apart because he's marketable ($15M in endorsements in 2010) and universally well-liked. He currently ranks 3rd or 4th on all major career passing records.
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